Chris Donaldson

Chris Donaldson

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8th November 2017

Motivating Energy Reduction

In my last post, I wrote about how we would be more inclined to fight climate change if we focused on an immediate threat we could see: pollution. However, acting to reduce consumption only on obviously polluted days is just not enough to make a meaningful dent in UK emissions. In reality, the air in…

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How can we make people care about climate change? Do we show them polar bears perched atop wobbly icebergs? Do we warn them about melting glaciers in Greenland? This seems to work, at least while we’re having the discussion. But then, they forget. They go back to their old ways. Ultimately, humans simply don’t have…